Genoa, the Proud City Reborn: Finollo between History and Future.

Here is a short summary of the beautiful feature that our friends at monocle.com dedicated to us and to our splendid city!

Genoa, “La Superba” as Petrarch named it in the 14th century, is a city that carries the legacy of centuries of maritime power, magnificent palaces, and an unrivalled commercial tradition. Today, after years of challenges and transformations, the city is experiencing a new season of rebirth. Major public and private projects, new investments, and the arrival of young creatives and entrepreneurs are breathing fresh life into its historic centre and economic fabric.

In this ever-evolving landscape, Finollo stands as a constant reference point. Founded in 1899, our shirtmaker has been, and still is, a symbol of Genoese elegance. It is no coincidence that personalities such as Gianni Agnelli, the very icon of Italian style, chose Finollo as his trusted shirtmaker. Still today, in our atelier on Via Roma, every shirt is the result of a sartorial tradition passed down through generations, combining artisanal precision with timeless refinement.

As Genoa attracts new visitors and prepares to welcome travellers in search of authentic and high-quality experiences, Finollo remains an emblem of this precious authenticity: a historic workshop that has preserved its unique character while looking thoughtfully towards the future.

The rebirth of the city also depends on its historic excellences. Finollo is proud to be part of this fabric, helping to tell the story of Genoa’s past and present: elegant, unique, and surprising.

Read the full article here: Monocle – Genoa’s comeback: hub of vision and renewal

Discover the Finollo collections in our Online Boutique – www.finollo.it/shop